Pinterest is also popular among people looking for positive inspiration - it’s not the platform for FOMO or controversial back-and-forths. As of 2021, it’s becoming increasingly more popular with men and Gen Z-ers. The platform has historically attracted women and people who want to shop or start a new project. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year. In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. In other words, using Pinterest for business can help your brand reach a lot of people and make money.Īs of 2021, Pinterest is the 14th largest social network in the world with 459 million active users each month.

Encourage conversions like newsletter sign-ups, ticket sales or purchases.

Drive more traffic to the business’s website or online store.

Reach a new audience and grow an online presence.

Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.Īccording to Pinterest Business, social media marketers turn to the platform to: Save time and easily promote your brand with professional designs. Bonus: Download your free pack of 5 customizable Pinterest templates now.

Set up pinterest business account